Create your own
They Don't Know

Origin

The 'They Don't Know' meme originated from a Twitter post in 2019 where a guy is at a party, thinking 'They don't know I [something]'. It quickly went viral because people love feeling like they're in on a secret. The meme's format is perfect for highlighting that moment when you're part of an inside joke or have some special knowledge that others around you are totally unaware of.

About

Typically, this meme is used to point out something that only the person in the image knows while everyone else is blissfully ignorant. It's great for expressing those moments when you're in the know about a niche topic, a personal achievement, or even a guilty pleasure. For example, 'They don't know I can recite every episode of SpongeBob' or 'They don't know I have a secret stash of snacks'.

Popularity

The 'They Don't Know' meme took off thanks to its relatable theme and versatile format. It saw extensive use on Twitter, Reddit, and Instagram, with people applying it to everything from pop culture references to personal quirks. Variations include text overlays on different images and GIFs, making it a flexible meme for various contexts. Its popularity endures because everyone loves feeling like they're in on a secret or joke.

DIY

Ready to make your own 'They Don't Know' meme? Think about something quirky or unique about yourself that others might find surprising. Maybe 'They don't know I have a Reddit account with 100K karma' or 'They don't know I still sleep with a teddy bear'. The more specific and personal, the funnier it gets. Try using it to poke fun at your obscure hobbies, hidden talents, or even your favorite TV show that no one else seems to watch. Go wild! 😂